From Scratch to Success: The growth of organic food company.
Abstract
The company that started from Lucknow, a city in Uttar Pradesh has marked its presence in more than 40 countries world-wide. Stared with a noble cause to promote healthy living, the company aims at earning Rs. 500 Cr by the end of the year 2020. Started by a US based couple in search of spiritual path in India, Organic India has emerged as a brand that promotes love, loyalty, genuineness and healthy lifestyle. This case, studies the hurdles faced by a startup company in India and finally emerged as a global leader by exporting organic food in more than 40 countries.
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Published
2021-09-01
How to Cite
Shivani Kalra, Dr. Shailja Dixit, Dr. Bobby W. Lyall. (2021). From Scratch to Success: The growth of organic food company. Drugs and Cell Therapies in Hematology, 10(1), 2121–2128. Retrieved from http://www.dcth.org/index.php/journal/article/view/394
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